Florida State Guard
In May of 2023, ADELE was selected to provide the first public-facing content and communications for the newly-revived Florida State Guard. We were honored to secure another long-term contract in a competitive bid process, and work for this state agency continues today.
Services
Brand Development, Website Design, Content Production, Social Media Management
Region
State of Florida
Year
2023-Current
Timeframe
In two months, our team led the full brand development from website design to content production, design, communications and social media management.
Continued work
ADELE continued to serve the FSG during Hurricane Idalia and after with crisis communications, external affairs support and ongoing design & social media content.
Photography
From the Initial Entry Training (IET) Camp in 2023 to Hurricane Idalia activation, drill weekends and more, our team provided the documentary photography needed to help the public see inside the FSG's activities.
Website Design & Development
Built in a two-week time period during the first Initial Entry Training (IET) Camp, the website for the Florida State Guard became a primary source of official information for the public, press and potential recruits. Work included the wireframe, UX design, copywriting, content production and launch.
Video
In addition to powerful photography, our team produced compelling campaign videos, reels and documentary work designed to increase public understanding. The video above was created on location for the Special Missions Unit.
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Behind the Scenes
Whether it was riding the amphibious rescue vehicle or suiting up to rappel down a 70' tower with recruits, our team went to new heights to get the job done. Having fun was a happy byproduct of many sleepless nights spent turning projects around in record time.
Custom Camouflage & Uniform Design
In 2024, ADELE was tasked with the unique project of developing the Florida State Guard's custom camouflage pattern. Several patterns were developed on short order for review by the Governor's office. The final design, called "Swamp Ops," incorporated "hidden" Alligators into the digital-style pattern.